Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe’s, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
This just seems like good news for VR as an industry.
They’d be stupid to not experiment with all new tech, but they’d also be stupid to shoehorn it into a critical business workflow already.
yeah I would not be surprised for any company in particular to have a purchase of it on the books. some group looking into it or even a spoiled higher up deciding to get one. wake me if the rank and file get one with their laptop.
Why?
Classical VR use cases like simulators and 3D design are better served by competitors. Most of the software runs on Windows or Linux, and you’ll likely want the most ludicrously powerful graphics card(s) you can fit into a computer, which an M3(?) chip is notably not. Also proper controllers are generally useful for professional VR applications.
But at least it’s good for productivity, right? Wrong. For productivity purposes, it’s effectively an iPad Pro with an infinitely large screen, awful battery life, that is somewhat bulky to transport and costs at least 4000$ by the time you have a keyboard and a reasonable amount of storage. And all of that for a device on which you, as of now, can effectively only write emails and edit videos on.
You dismiss “editing videos” as if that’s not an incredibly useful to be able to do that. I have been taking 2D videos, upscaling them and generating spatial videos with various iPad and VisionOS native apps a lot lately and the results are fantastic!
But you state a lot of things as fact, so I should ask, have you used one at all?
Mind you, I’m not saying vision pro is not promising or useful. I’m saying, that in a corporate environment, it’s very hard to find a business case where you’ll be able to justify the >3500€ price tag to your manager.
The best business case I can think of right now, would be for development teams that want to get started developing VR apps. Likely that’s also what all of these companies bought one for.
But you state a lot of things as fact, so I should ask, have you used one at all?
Unfortunately I have not. It hasn’t been released where I live yet. The closest I have gotten is my Quest 3.
You dismiss “editing videos” as if that’s not an incredibly useful to be able to do that.
It is really useful. But if you’re already editing videos professionally, it needs to be an upgrade over what you’re using right now. An upgrade big enough that it makes back the cost of adjusting your workflow and the 4000€ investment.
In a Fortune 500 company $4,000 would not raise an eyebrow on an expense report. Companies using MR for professional use-cases aren’t likely buying a Quest. They’re likely using a Varjo, which consumers can’t even purchase, and which ranges from as expensive as the Vision Pro to more 3 times as expensive as the one.
I think there’s a lot of Apple hate oriented opinions on the Vision Pro, and it’s unfortunate that it is so expensive that most people can’t get one who might have been on the fence. But the actual experience is pretty great, and especially so compared with what’s out there.
I hate linking to reddit threads on lemmy but it’s marginally better than linking X. Jon Chu seems to think that video editing in the VisionPro does offer a significant advantage to the workflow:
https://www.reddit.com/r/editors/comments/1akjeic/jon_chu_on_editing_with_apples_vision_pro/
And the fact that you can just use the Davinci Resolve (industry-standard post-production) for iPad app as-is in the headset is pretty fantastic for jumping in there today and being productive professionally.
No they don’t
Tim Cook said that during an earnings call. I don’t know if it means much for the industry, but I don’t have any doubts that that fact is true.
Source?
The article contains videos. There are examples of apps that some of the companies have released.
Seems like, yes, they do.
