Article by Ars Technical reporting on the recent trend of AI generated doppelgangers of celebrities being used for advertisements
Maybe we should make it a felony or void business licenses for unauthorized AI usage?
Seems it would fit under the current definition of libel. But I agree that AI impersonation is another level of fraud, going beyond reputation harming statements. Maybe charge them with both libel and felony identity fraud.
At a minimum, but I don’t think that will actually stop this from happening. It also will need to be nuanced - too overbearing and you’ll invent a new type of deepfake troll.
Look on the bright side, what if this ends up teaching people all ads are to be inherently mistrusted and ignored?
They’ve been doing this with musk for quite a while. I thought by now most people were smart enough to ignore celebrity endorsements, real or not.
I hadn’t considered that learning to ignore celeb endorsements could be a benefit to this tech.
