Lemme explain with subreddits.
You have /r/tech and /r/technology, right? Different subreddits, different communities. Somebody posts something on /r/tech and crossposts it to /r/technology. You’re subscribed to both. You now see the same link twice.
That’s exactly what’s happening here, cross-posting to different communities. It’s still the wild west out here, but I would expect a lot of these communities to solidify behind 2-3 “winners” over time, with the smaller ones becoming more niche.
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Hmm… “hide crossposts” option could help seeing only the originals. I hate crossposts. Wastes my time.