For the past decade, Disney has been the Teflon movie studio, remarkably adept at withstanding the tectonic changes impacting the film industry, and well fortified by its arsenal of key properties …
This isn’t just a Disney issue, it is happening across the board (The Flash.) A report was released in March stating that the attendance was 35% down from pre-pandemic levels and falling. The studios don’t want to face the issue, or highlight it in the media, that people aren’t going to the theaters, at least enough to make it profitable for both studios and theaters.
Tom Cruise is out there now (recent media blitz) to try and get butts in seats. Good luck. I think Covid opened the door, much like working at home did for workers, to watching movies via streaming…at home.
This isn’t just a Disney issue, it is happening across the board (The Flash.) A report was released in March stating that the attendance was 35% down from pre-pandemic levels and falling. The studios don’t want to face the issue, or highlight it in the media, that people aren’t going to the theaters, at least enough to make it profitable for both studios and theaters.
Tom Cruise is out there now (recent media blitz) to try and get butts in seats. Good luck. I think Covid opened the door, much like working at home did for workers, to watching movies via streaming…at home.