I think the dollar menu is “sticky”. It was a dollar for years because it was a loss leader. Well, maybe more of a marketing gimmick. “Dollar twenty five menu” just doesn’t have the same ring to it.
But yes. Picking any one benchmark for inflation is stupid. You might as well pick oil or lumber.
I think the dollar menu is “sticky”. It was a dollar for years because it was a loss leader. Well, maybe more of a marketing gimmick. “Dollar twenty five menu” just doesn’t have the same ring to it.
But yes. Picking any one benchmark for inflation is stupid. You might as well pick oil or lumber.
Ehh, debatable. Food is arguably the most important commodity, so its prices alone are a good indicator of where we are as a people.
This isn’t “food”, it’s one highly advertised menu item at a fast food restaurant. Not “a sack of rice”, but a Mcdonalds sandwich.
https://en.m.wikipedia.org/wiki/Menu_cost
https://www.mashed.com/137972/the-truth-about-mcdonalds-dollar-menu/
Further reading on “sticky” menu prices, and how the value menu may have been a costly marketing gimmick for years.