I keep getting adverts for it with people like Simon Cowell, Olly Murs, Take That etc advertising it.
First of all, why would they do it when they’ve already got millions in the bank?
Secondly, it’s exactly the same as Candy Crush and all the other identical games, so why is it so popular?
And finally, wtf is up with Simon Cowell’s eyes?!
One thing to consider is not to underestimate mobile games. They make a lot of money. A lot. No, more than that. Also keep in mind how little cost they put in it besides advertising.