Meta’s “set it and forget it” AI ad tools are misfiring and blowing through cash
www.theverge.com
Is it me, or is it Meta? marketers ask.
The original post: /r/technology by /u/Hrmbee on 2024-04-29 19:06:22.

Original Title: Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash | Advertisers report that costs per impressions on the automated ad platform Advantage Plus have skyrocketed and performance has dropped