Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators’ ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr’s plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.
There’s a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.
I think this was more of a feature of 10 years ago - that being, people meaning well and learning about political theories for the very first time, but then ignoring all nuance and using those concepts to bully each other instead of actually make the world better. Vox has an interesting article about that phenomenon as it played out in fandom circles, and if I remember right it does talk specifically about Tumblr. Huge difference between actually working toward social justice, and simply recycling justicey-sounding words into arguments and harassment campaigns. Things do seem to have leveled out a lot as people have aged and norms have shifted a bit, but I can understand someone feeling wary of the site for that reason.
Would be curious in the article if you can turn up a link to it.
https://www.vox.com/culture/23733213/fandom-purity-culture-what-is-proship-antiship-antifandom It’s in the second section, but the full article is well worth a read. Edit: some good stuff at the links, too.