“Last year, Red Lobster reported $11 million in operating losses following its flubbed ‘Ultimate Endless Shrimp’ deal, which backfired when it reeled in too many customers after the limited-time promo became a permanent menu fixture last June. The restaurant chain later reported $12.5 million in losses in the fourth quarter of 2023.”
Endless shrimp.
Ends.
Walks in, limits your shrimp, refuses not to elaborate, leaves the entire world.
Me: please do not elaborate
Red Lobster: elaborates
Never ending story…
Ended.
Filing bankruptcy over 11 million? Really? Doesn’t seem like a lot for a big restaurant chain.
Well considering that I’m a “millennial” and literally not a single person I know has ever visited, requested, or mentioned Red Lobster as a restaurant choice… they might have deeper trouble than some shitty shrimp. Can’t run a business forever when your largest potential market is 65+…
The “endless shrimp” excuse seems like a marketing ploy. Doesn’t hit as hard as “no one’s coming to our restaurants to eat our shitty food.”
The biscuits are the best part and they sell the mix, so not a lot of reason to visit if there’s any other options for seafood.
The biscuits are amazing
God yes. When i die, take my ashes to cheddar bay
They always had the perception of expensive for me. So growing up, they were a special occasion place to get seafood. I’ve been a few times in the last few years. Their food was good, but not great and the places were never packed.
Between Red Lobster and almost any other seafood place, the other one would win out for taste and quality.
They had a huge marketing issue, offering “cheap” all you can eat, but making the place look and try to feel like a upscale option when it was basically a seafood Applebee’s.
It’s like Panera or Olive Garden. Just boring flavorless food that is only attractive to people who don’t know better.
First time I heard of this, feels like I missed a huge opportunity
Of eating shitty frozen shrimp? No, no you did not miss an opportunity.
all shrimp purchased in stores that aren’t dockside are frozen. all shrimp purchased in restaurants that aren’t dockside are frozen. shrimp are iced on the boats when they’re caught, which … wait for it … freezes them. every single last one.
So shrimp is shitty. Got it. Don’t eat it anyway, because it’s shit. No opportunity missed here.
That goes for all fish and seafood. Unless you caught it yourself, or personally know who did, it’s frozen.
Blind taste tests have shown most people can’t tell the difference. Of the few who can, most prefer the frozen. Probably because it’s what they’re used to. “Fresh Seafood” is a scam
*flash frozen. Different from frozen in your freezer.
That goes for all fish and seafood.
Agreed. I don’t eat any of that shit. I don’t like it. Lol
Lol are you a literal child lol
Why didn’t they stop doing it sooner? Lol once they saw it was costing too much they could have retired it and made up some new marketing crap.
Or… raised the price. You know… capitalism. They seemed to have failed econ 101. Or the bankruptcy is a good way to get out from under debt and start over. It’s the American way.
The endless shrimp reason is just BS.
They’re old restaurants and people just don’t go there to be “fancy” anymore. Younger people just don’t eat a lot of crab, shrimp, and lobster nowadays, and due to ocean issues crab prices and seafood prices have increased even more than beef and other food costs, so they’re having to charge more more things fewer people want to go there for. They keep hauling in more and more, but prices have tripled over the past 10 years or so for lobster. Same over the last several years with crab. Especially with the mass die off of snowcrab a year or so ago.
