Some companies overhype their eco-credentials, while others hide theirs. Banks are navigating this complex landscape to capitalize on surging demand for sustainable investment.

As the world rallies around the fight against climate change, greenwashing – companies overstating their eco-friendliness – has become notorious. However, green hushing, the antithesis of greenwashing, now presents an even greater challenge.

Rather than overstating their sustainability efforts, many companies are actively concealing them.