Some companies overhype their eco-credentials, while others hide theirs. Banks are navigating this complex landscape to capitalize on surging demand for sustainable investment.
As the world rallies around the fight against climate change, greenwashing – companies overstating their eco-friendliness – has become notorious. However, green hushing, the antithesis of greenwashing, now presents an even greater challenge.
Rather than overstating their sustainability efforts, many companies are actively concealing them.
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