United Airlines starts serving passengers personalized ads on seat-back screens
www.cnbc.com
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

  • GolfNovemberUniform@lemmy.ml
    1·
    7 months ago

    Oh so they just use the data from the credit card like age and gender? It’s still bad but not that much of a problem as if they had access to all Google, Apple, Meta and other kinds of analytics and behavior data. Though I heard some banks do buy that data so I wouldn’t be surprised if they gave it to the airline. Well I know the era of total surveillance is coming. The EU may fight it but the US doesn’t seem to have any desire to do so. That’s unfortunate but only a big amount of active people can change it. Also what is an UA card?