• x4740N@lemm.ee
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    17 days ago

    Not from the US but I’m pretty sure the ftc requires ads be disclosed and if the company isn’t doing it you have to report it to the ftc for some stupid reason if I recall correctly

    So iirc that might be a legal loophole which allows adblockers to work

    • accideath@lemmy.world
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      17 days ago

      They can definitely inject the ad into the video stream on the server side and still correctly classify it as ad. Some other platforms already do that. From my own experience, many podcasts monetize like that. The ads get injected by their distributors. Leads to German ads before English speaking podcasts, if you stream them from Germany. However, their ads are skippable. Wouldn’t be surprised if YouTube somehow made that impossible, too.