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So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214
You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new features that gather and report data directly to ad networks. You'd know this because Chrome displayed a popup.
If you're a Firefox user, what you probably don't know is Firefox added this feature and *has already turned it on without asking you*
How does this violate the GDPR? It increases privacy and stops advertisers tracking everything you do.
This seems to be a good thing.
Advertisers have always been interested in where their ads are seen and whether they convert to purchases. A common example is vouchers, which will tell the advertiser exactly this (10p off, customer redeems, store returns to advertiser, advertiser knows where you got the voucher from/where you saw the advert, where you bought the product - exactly what Firefox is trying to tell them)
Firefox creates a report based on what the website asks, but does not give the result to the website. Instead, Firefox encrypts the report and anonymously submits it using the Distributed Aggregation Protocol (DAP) to an “aggregation service”.
Mozilla can’t send user data to an “aggregation service” without explicit consent, no matter how much propaganda they use to explain it.
In which case I suggest you file a GDPR violation against all web browsers, as by default they will be allowing tracking and sending data to advertisers.
It increases privacy and stops advertisers tracking everything you do.
No, it doesn’t stop advertisers from doing anything. They can still do everything they did before. This is just an additional thing that advertisers can use to track conversions from ad impressions.
How does this violate the GDPR? It increases privacy and stops advertisers tracking everything you do. This seems to be a good thing.
Advertisers have always been interested in where their ads are seen and whether they convert to purchases. A common example is vouchers, which will tell the advertiser exactly this (10p off, customer redeems, store returns to advertiser, advertiser knows where you got the voucher from/where you saw the advert, where you bought the product - exactly what Firefox is trying to tell them)
Mozilla can’t send user data to an “aggregation service” without explicit consent, no matter how much propaganda they use to explain it.
But it’s OK to send more - and probably PII - tracking data directly to the website without consent?
Also no. But 2 wrongs don’t make a right.
You are speaking like there are only two alternatives and none of them involves following the law.
In which case I suggest you file a GDPR violation against all web browsers, as by default they will be allowing tracking and sending data to advertisers.
One thing is allowing the other is actively collecting and processing the data.
No, it doesn’t stop advertisers from doing anything. They can still do everything they did before. This is just an additional thing that advertisers can use to track conversions from ad impressions.