Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • floofloof@lemmy.caEnglish
    71·
    3 months ago

    Mentioning AI in marketing signals:

    • Our management has no vision and chases fads.
    • Once this fad passes you’ll be on your own as we move on to the next one.
    • We think you are quite dumb and won’t see how vapid our marketing is.
    • The product probably requires an internet connection and may not work without one.
    • The product probably depends on a cloud service that could be withdrawn at any time.
    • The product probably spies on you.
    • We cheap out on things that would be better done by people paid to do them.
    • We can’t think of anything more specific that distinguishes our product.
    • You’re paying for features you don’t want or need.
    • You’ll be at the mercy of our software updates, which at some point will stop coming and then who knows if the product will keep working.
    • Even before we stop supporting it, the product will only work about half the time.