So I recently got an excuse rant about my opinions on federated tech. I think it’s pretty much the best we can hope for in terms of liberating tech, with very few niches where fully distributed tech is preferable.
Needing a server places users under the power of the server administrator. Why do we bother? "No gods, no masters, no admins!’ I hear you shout. Well, there’s a couple reasons…
Maybe using software is just an intrinsically centralized activity. One or a few people design and code it, and an unlimited number of people can digitally replicate and use it. Sure, it may be free software that everyone can inspect and modify… but how many people will really bother? (Nevermind that most people don’t even have the skills necessary.)
Okay, so we always kind of rely on a central-ish dev team when we use tech. Why rely on admins on top of that? I believe the vast vast majority of people doesn’t have the skills and time to operate a truly independent node of a fully distributed tech. Let’s take Jami as an example:
“With the default name server (ns.jami.net), the usernames are registered on an Ethereum blockchain.”
So a feature of Jami is (for most users) implemented as a centralized service. Yikes. You could build and run your own name server (with less embarrassing tech choices hopefully), but who will really bother?
But say you bothered, wouldn’t it be nice if your friends could use that name server too, and gain a little independence? That sounds a lot like decentralized/federated tech.
Keeping a decent service online is a pain in the butt. Installing SW updates, managing backups, paying for hardware and name services… nevermind just the general bothering to understand all that mess. And moderation, don’t forget moderation. I’m saying it’s not for everyone (and we should appreciate the fuck out of [local admin]).
I believe that servers and admins are our best bet for actual non-centralized tech. A tech-literate person tending a service for a small- to medium-size community is much more feasible than every person running their independent node (which will probably still depend on something centralized).
And maybe that’s just the way we bring good ol’ division of labour to the Internet. You have your shoemaker, your baker, your social media admin. A respectable and useful position in society. And they lived happily ever after.
Mentioning that Usenet is free from advertising is rich seeing as that’s where spam as a concept originated:
https://en.wikipedia.org/wiki/Laurence_Canter_and_Martha_Siegel
People who remember Usenet fondly either only hung out in the good parts (heavily moderated technical newsgroups) or are perfectly fine with defining online discourse as being text-only and gated by access. I wrote a bit about this in a draft comment about Gemini in another forum:
What rubs me the wrong way about all these pseudo-retrospectives about how wonderful the Internet was before the Web is how much current users of the our global community are effectively erased. If you weren’t student or faculty on a Western university (generally of a technical nature) you did not have Internet access. So you were young-ish, male, and wrote English. (This certainly describes, I entered a technical university in Sweden in 1992).
I know that the motivation for Gemini is expressly to get away from the current ad-tech-driven surveillance economy of the Internet, but like a lot of Internet people, there’s a huge blind spot about how to do this.
Companies are not hoovering up tons of personal info with the help of JS-infected websites because JS exists, they’re doing it because it’s legal and easy and basically the only way to monetize content on the internet right now.
The solution isn’t to cripple content so that JS cannot be used with it, the solution is to take a long hard look at the legal frameworks around privacy and how companies are allowed to use people’s online behavior to make money. But (US) internet culture is conditioned to believe that this is literally impossible - that the political system in the US is so utterly broken that it’s not feasible to work through it.
I think it’s worth emphasizing that the biggest change between that idealized Internet and today’s adware hell wasn’t any technological change but a massive shift in who was using the internet, how, and why. The technological changes that led off of that were largely attempts to meet the needs of this new audience, and they largely did not have the technical skills to do their own administrative work and didn’t have any interest in doing so anyways. That user base effectively requires some level of centralization, and since those centralized entities are explicitly about offloading the technical work of being online they are (in our current economic system) going to end up being primarily profit-driven as a way of ensuring the people who do that work are compensated. From there the advertising model of monetization has the distinct advantage of not making those users pay you anything because even though they’re the product rather than the buyer it’s really easy to sell something that’s free. Social media completes the loop by giving those users tools not just to consume information without having to think about how it’s done to letting them create their own online spaces and share their own work with each other, meaning that you no longer need to know even HTML or what a “server” is in order to fully take advantage of the internet.
Google and Facebook aren’t the product of a sinister conspiracy trying to control the internet in order to push a woke ideology down the throats of an unwilling populace. Instead, they created services that streamline and moderate user’s access to online information and nobody appears to have realized how much actual power that gave them over people’s access to information (and by information I increasingly mean “the whole world”) until they had already become economically dependent on selling that influence machine to the highest bidder in the form of advertising. All the technologies that enable the modern intermet and the associated problems and centralization on problematic platforms and companies were created in an attempt to meet the needs of users without any consideration for the kinds of social and economic structures that were embedded in those technological structures.
Zuckerberg and friends aren’t evil geniuses who need to be stopped by a plucky band of good guys, they’re a bunch of amoral idiots who have gained incredible personal wealth by stepping into a powerful role that was made systemically necessary without any consideration for who was going to fill it, and now we need to solve the problems of both how that power should be used by who and of how that power can be wrested from the hands of the people who have proven themselves categorically incapable or unwilling to use it responsibly but are making too much money to let go voluntarily.
Fair points, I guess. When I speak of advertising, I meant specifically that “ad-tech-driven surveillance economy”, not the ability to post (or spam) your product down any given channel. I should have said targeted advertising specifically.
I guess I am in that bubble, yes. I remember Usenet mostly as being rather heavily moderated as I mostly stayed away from the scary parts of the alt. hierarchy (esp. alt.binaries), and most of my interactions were with creative communities in the form of writing and fan-fiction on rec, as well as what I perceived as early safe spaces for discussions of LGBTQ issues on soc (especially SSYGLB). There were also some groups in my native language that catered to both of these interests in some of the language hierarchies outside of the Big 8.
But I suppose it’s the same romanticized idea that Gemini follows and only appeals to me because I have somewhat positive memories. Idk, I guess I’m just kinda fed up with the modern internet, especially because I also see a lot of that ad-tech crap at work which doesn’t leave me with a lot of hope that it won’t get worse.