‘The branding coming out of this campaign is unreal,’ one fan writes on X after the camo hat release

The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.

On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.

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The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.

On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.

  • solsangraal@lemmy.zipEnglish
    57·
    3 months ago

    i’ve never in my 40+ years bought any political campaign merch, and i just spent $50 in the harris walz store

    HARRIS WALZ ARE CLOSING IN ON TRUMP 2024

    • Hazzia@infosec.pub
      38·
      3 months ago

      Honestly I wasn’t going to either (because I prefer to directly donate) but when I saw that amrican/union-made label I instantly went for it. I am a sucker for American manufactured goods.

      • solsangraal@lemmy.zipEnglish
        14·
        3 months ago

        in a way it kind of sucks that we don’t have the huge selection and variety of merch that GOP has. but dems just don’t idolize their candidates to a fraction of a degree that trump voters do, so it’s not cost effective for them to offer tons of different things. oh well

        • Trainguyrom@reddthat.comEnglish
          7·
          3 months ago

          I went to a touristy area full of Tshirt shops recently and every shop had at least one poorly made trump shirt on display. I strongly suspect they do not financially support trump with those sales

          • solsangraal@lemmy.zipEnglish
            6·
            3 months ago

            if you’re devoid of morals and never heard of “ethics” and you see gullible suckers throwing money at trump, then yea–you’re going to sell bootleg trump shit. guaranteed profits

      • naught@sh.itjust.works
        11·
        3 months ago

        They got me with a dark brandon mug when Biden was still running. All their stuff is union made and they lean into the memes more than I expected

        • nomous@lemmy.world
          4·
          3 months ago

          I look at half of this stuff as a limited edition collectible, I’ve got a box with some shirts and pins and stickers from various candidates and causes.

          That dark brandon mug is going to be cool as fuck when your grandkids come across it.