Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s existing ad business.
  • kent_eh@lemmy.caEnglish
    3·
    1 year ago

    because it can pull people to the longer content.

    In the experience of many youtubers, the shorts audience and long format audience is 2 distinctly different groups with almost no overlap.

    Shorts may drive subscriptions, but it doesn’t significantly translate to more views or watch time on normal videos.