Many in even semi-rural areas don’t. It’s Walmart (located just outside town so they don’t have to pay city taxes) if you’re “lucky”, or Kroger/Soops/CityMarket/other names for Kroger. No way to vote with one’s dollar when one needs to eat. Good sentiment though, sometimes people develop patterns and don’t look into another option.

I’ve been using the Renfro salsa litmus test, as a name-brand-but-universal product sold at most stores to compare how their mark-up works. Kroger’s often one of the worst.