If I see five options and then date those five and it goes nowhere if there aren’t new potential matches presented regardless of suitability the user will go to a different app where they are given the illusion of more choice.
You think people will be happier to swipe endlessly for hours with extremely limited success than to open their app, look at 5 profiles and instantly find a match?
No, you’re misding the point. If a menu has ten items on it and you try those ten and none appeal to you then you’ll stop going to that restaurant unless they offer you more options. Similarly if the dating app only offers five or six potential matches and those go nowhere you won’t use the app for long and the company fails.
Do you think dating apps exist to hook people up in relationships? They can’t really make money that way as connected people tend to stop dating.
What?
If I see five options and then date those five and it goes nowhere if there aren’t new potential matches presented regardless of suitability the user will go to a different app where they are given the illusion of more choice.
You think people will be happier to swipe endlessly for hours with extremely limited success than to open their app, look at 5 profiles and instantly find a match?
Over the long term I know that the app that has many potential matches will always outlast the one that has a handful to single digits.
You don’t seem to understand the concept. There are no “potential matches”. If they don’t like you, you will never match with them.
No, you’re misding the point. If a menu has ten items on it and you try those ten and none appeal to you then you’ll stop going to that restaurant unless they offer you more options. Similarly if the dating app only offers five or six potential matches and those go nowhere you won’t use the app for long and the company fails.
Do you think dating apps exist to hook people up in relationships? They can’t really make money that way as connected people tend to stop dating.