Summary
Many Americans joining China’s social media platform RedNote are encountering strict censorship uncommon in Western platforms.
One non-binary user had a post asking if the platform welcomed gay people removed within hours.
Posts on LGBTQ+ topics, fitness photos, and sensitive cultural content have been censored, frustrating users unfamiliar with China’s moderation rules.
RedNote is hiring English-language moderators to handle the influx. While some users enjoy cultural exchange, others criticize restrictions.
Analysts see RedNote’s growth among US users as a soft power win for China.
Probably 90% from my personal experience, I see loads of LGBTQ posts on RedNote. I wonder if they’re being sensored or just waiting to go through the moderation queue.
I could see English posts maybe accumulating negative sentiment scores or even just a lack of known words causing a post to end up in a moderation queue.
For reference sentiment scores are basically a numeric way of scoring a post. Words like “hate” get -10 points neutral words get 1 point, and positive words like love and friendship get +10 points. At least when I was in college, this was a popular way for social media to determine if they should push your content or not.
I said in another comment about what I learned from following a Chinese lesbian on Twitter is that with China it’s like “Don’t Ask, Don’t Tell” - you can say and do things that you could or should get in trouble for, but as long as you do it the right way, it’ll be overlooked.
There’s gay bars and a big lesbian scene in China, but there’s a common practice there, that used to happen in Europe and the US as well before the culture shifted, where lesbians get married to men - either gay guys or just a guy they have an arrangement with - to fulfill the cultural obligation expected of them to get married, and then they basically live their own separate lives.
So most likely what’s happening is people who don’t know the cultural do’s and don’t’s are getting censored for stepping over the line.
But LGBTQ stuff is censored all the time on other social media anyway, whenever they think they can get away with it, so it’s not like it’s all that surprising - especially when you add in China’s official stance on LGBTQ people.
These feel like they’re freaking out about something that everybody already knew was gonna happen, and omitting the fact that it happens elsewhere as well to make it seem like a big deal.