I mean I do analytics on site engagement metrics professionally, like as my job that pays me money, and based on that and past instances of r/place, I can make an educated guess that:
They were desperate to improve July usage numbers because projections were looking shitty after the events of the past month.
r/place has traditionally been a good way to juice engagement numbers
They pulled a lever they knew would generate the results they needed
Is it temporary? Sure. But this buys them some time and August’s numbers are August’s problem.
Social platform Reddit re-introduced its collaborative social experiment r/Place on April 1, leading to the highest daily active users (DAUs) its mobile app has ever seen
So yeah, they’ll get the juice they need, probably, but the fact that they were compelled to even need to pull that lever says a lot, imo.
I mean, as an Ad Tech guy, the problem is that they’re at the stage where they need to increase revenue, not just engagement numbers. Look at Twitter: The dollars can simply flow out of an ad supported social media company and to the big boys fairly easily.
I mean I do analytics on site engagement metrics professionally, like as my job that pays me money, and based on that and past instances of r/place, I can make an educated guess that:
They were desperate to improve July usage numbers because projections were looking shitty after the events of the past month.
r/place has traditionally been a good way to juice engagement numbers
They pulled a lever they knew would generate the results they needed
Is it temporary? Sure. But this buys them some time and August’s numbers are August’s problem.
Here’s are the stats from a previous instance of r/place:
So yeah, they’ll get the juice they need, probably, but the fact that they were compelled to even need to pull that lever says a lot, imo.
I mean, as an Ad Tech guy, the problem is that they’re at the stage where they need to increase revenue, not just engagement numbers. Look at Twitter: The dollars can simply flow out of an ad supported social media company and to the big boys fairly easily.
This is the issue with the tech industry as a whole right now. High interest rates mean the DAU jig is up.