Discord is probably the tool best-suited to capture users’ social needs right now. It’s definitely the best Reddit alternative we have.
Sure, Discord chats are great, particularly for smaller communities/IRL friends. But as an alternative to subreddits or classic forums they’re absolute rubbish. Lemmy seems to be the only real game in that town for now.
Every time I see “to learn more, come hang with us in our Discord,” I die a little. Discord is a chat application. It isn’t meant to be a repository of knowledge for your app/service. That’s what your website is for. And it’s not a substitute for a proper knowledgebase or documentation either.
Which is a damn shame, because it’s unusable for literally anything other than sharing alienated, one-off videos. TikTok are masters at keeping people inside their app and nowhere else.