rootsbreadandmakka [he/him]

  • 56 Posts
  • 454 Comments
Joined 9 months ago
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Cake day: December 22nd, 2023

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  • I mean I do 100% think companies pay musicians etc. to use their products in their videos etc. I mean isn’t this the whole idea behind the social media influencer? Famous musicians are the biggest influencers of them all.

    But also I think it can be understood organically. The cybertruck is a sign of wealth, it looks sleek and gaudy, and that’s what these rappers are going for. Yeah obviously there are other cars, but the cybertruck is new and many people are unfamiliar with it. There’s a bit of clout that comes from being one of the first to do something. Mercedes might not be ubiquitous as you say, but everyone knows what a Mercedes is. A cybertruck is still new.

    SMH what happened to real rap? Back then these fools would’ve been robbed

    But this is part of why wealth is such a signifier in hip-hop. Back in the day rappers would wear big chains. To walk through the projects with a big gold chain like that and not get robbed means either people respect you, or people fear you, both of which give you clout. The flaunting of wealth in hip-hop is not only about the wealth, but the fact that you can flaunt it without getting robbed or killed for it.

    Of course this all breaks down when you have rappers living out in the Hollywood Hills or the suburbs somewhere in some gated mansion where you’d need a military team to break into, or when hip-hop has become so ubiquitous that middle-class rappers are able to get big flaunting their parents’ wealth. But, you know, it’s a part of the culture at this point as annoying as that is.