YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
But usually I’m pausing a video to try to read text that appeared too briefly in the video!
Not anymore, you don’t!
Same, I had to ad-block some custom elements on YouTube ages ago because they kept covering the screen with “related videos” whenever I paused to read something.
Wait you watch the video? I thought everyone just went there for the ads and emailed YouTube executives to please keep adding more
A fellow Marlboro Coors Lite Ford Chevy SUV pickup banking insurance sportsball enthusiast, I see
‘Drink verification can peasant’
Google
Wait y’all still see ads on YouTube?
If I can’t block ads on a device, I’m not using YouTube on that particular device.
A major reason we only watch YouTube via a browser on a media center PC.
You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.
Fuck youtube. Fuck ads. Fuck useful idiots defending either.
You don’t need to be in desktop mode for ublock origin to work.
Not Firefox on iPhone though
Apple users love having control taken away from them so I never factor them in when giving tech-related advice.
I was always an Android but broke down after the thousandth idiot friend told me I wouldn’t have problems if tried iPhone. Let’s be honest though. Android folks don’t have privacy or are tech savvy either. It’s the ones using graphineOS and the other stripped down android OSs that do
You can use SmartTube on Android TV, Yattee with this guide on iOS/iPadOS/tvOS or this app on webOS
Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.
And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.
Humanity deserves extinction, I’m gonna go release some refrigerant real quick
I know people IRL who get offended whenever I mention that I just block ads. Shit’s insane.
God this is so weird. “You have to watch and see ads to support content creators!” The fuck I do.
Google says pause ads on YouTube are getting a very positive reaction from advertisers
Bc screw the users and their reactions 😄.
We really need a good YouTube competitor. This is beyond ridiculous at this point.
Google has great customer service, your just not the customer.
I don’t know anything about Odysee, but Rumble is a shithole.
Rumble is a shithole.
Why?
I’ve not really used it except for the SLS because it’s streamed exclusively there. No major issues except one time long videos (sls streams can last 6 hours) would take a lifetime to load.
Both seem/are single point of failure choices. I like a fediverse YouTube alternative.
Good luck getting a lot of people with a absolute shit ton of spare bandwidth and storage space
Odysee is blockchain-based. So there’s that.
Also, The new ball-bearing guillotine is getting rave reviews from guillotine operators!
For all you know the victims rate it positively as well but they don’t submit feedback
Damn. YouTube is just SO desperate to squeeze every bit of ad revenue they can, wherever they can.
Remember when YouTube wasn’t riddled with pests? I remember… It was a pleasant experience.
When it was hemorrhaging money?
We’re in a weird time where all the tech companies are being told at once that they need to start being profitable, and at the same time the EU is cracking down on lots of the shady shit they’ve been using to control the bleeding to this point.
The internet has spent the last 20 years developing an economic model that’s quickly becoming unsustainable, and none of the big web companies seem to have been prepared.
I don’t see it that way. YouTube has been slowly monetizing and is quite profitable at this point. Same with Facebook, and many other companies where “you are the product”. Advertising is a very profitable business.
Use Youtube frontends. Like Freetube & NewPipe. All of Youtube’s BS will disappear.
EDIT: Here is Privacy Guides’ page about Youtube frontends.
Laughs in UBlock Origin
Also SmartTube
There are ways to completely neutralize ublock power: put ads on the same server, as content + randomise div identificators
UPD: by the downvotes I conclude people think I’m from the advertising industry.
I’m not. I know these methods, because I have been struggling with counteracting such ads.Yeah, they could put the ads in the same stream but it would be too costly or inflexible. Ads have to be targeted to the specific market or even user so that would kill their advantage and turn them into generic TV ads.
Laughs in… Supporting creators by supporting them in other ways than watching ads on their videos, right? Right???
Yes, such as Patreon. Less hassle with more substance.
Sweet, for sure, I have no issue with that.
The people complaining about ads who don’t support creators in other ways is what bothers me.
I don’t know man, I loved YouTube back in the days when people made videos for shits and giggles. No one expected money from that.
Please drink verification can
Tubi does this. It’s probably the least I trusive way to handle ads. I’d be fine with it if it was a replacement for in-video ads, but I doubt they’re doing that and just want to squeeze more views out of our eyeballs so fuck them
I’d sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.
pay for the service then.
Serving HD videos aint free
So? Creating videos isn’t free, but few creators are receiving money worth the time they put in.
They also have a cycle-of-rage algorithm leading children from video game content into far-right radicalization.
The people you watch on yt get a higher amount from premium viewers.
the ones that are getting paid through the youtube partner program are getting that through either premium subs or ad revenue.
so if we get rid of all the ads on the platform where does the money to run the platform come from?
This causes more issues when you have to pause to let the video buffer a while before continuing.
The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.
Always was. How tf do you think they make money
Ads and search used to have a really strong firewall that separated their concerns. This no longer exists.
Ads are a way for corporations to steal your life from you, 60 seconds at a time.
They are a way of stealing your thoughts and your happiness. Ads are mental abuse. Always block them.
It’s also a way to pay for providing a service. We hate it, but short of everyone paying for YouTube, it’s how they make their money.
Now double dipping is where things get questionable. If you pay for a video service AND they run ads. /Ripley flaming eggsacs
It’s also a way to pay for providing a service
Yes, but that doesn’t excuse trying to force an infinite number of ads on people.
Podcasts are supported through ads and you don’t see people complaining about it, programs to block them, and Podcasts trying to subvert ad blockers. Why? Because they have a reasonable number of ads, with clear ad breaks, that are indistinguishable code wise from the rest of the podcast so you can fast forward through them. Oh, and when I turn it off it doesn’t keep paying audio at me.
This is like a service charging 10x as much and you defending it saying “you have to pay for the service somehow.” Yes, there’s paying for the service, and then there’s the service being greedy and milking every last bit of money they can out of it.
YouTube made $31.5 billion in ad revenue last year, and they’re still demanding more. Will these “pause ads” reduce the number of other ads users see? Will it help find other improvements of the service? Or is this just an attempt to keep building infinite growth in a finite system?
At this point I would be thrilled if YouTube went out of business because too many people were using ad blockers.
I can skip through podcast ads with ease.
Yup, and somehow Podcasts still manage to be successful.
Yet for some reason people expect me to believe YouTube will go out of business if the ad doesn’t force me to stand up in front of my webcam and say “McDonald’s” before the video resumes.
Just saying people don’t complain about ads in podcasts because they’re skippable.
Enshittification. Youtube is always going to get worse as long as it exists to make money.
Who do you expect to pay for it?
If McDonald’s started charging $100 for a cheeseburger, the response of “well who’s going to pay for it?” Would not be appropriate.
The cost is too high and is only increasing because of greed.
The cost is too high? Seriously?
You’re not paying anything for the service. You have no concept of what their costs are. You’re mildly inconvenienced by some annoying and slightly obtrusive ads.
It’s a business, not a charity. And they owe you nothing.
They are charging me my time through ads.
You have no concept of what their costs are.
Neither do you, but I know Google will shut down anything not profitable enough and they haven’t shut down YouTube.
It’s a business, not a charity. I owe them nothing.
Shit like this is why they stopped making new Black Mirror episodes
It was supposed to be a warning, not a manual.
Soon testing new version that shows some of your video when you are allowed to pause your ad.
You earn credits by watching ads, which you can then spend to watch what you want.
