Wargaming giant Games Workshop wants to build a new Nottingham factory as it plots years of expansion to keep up with booming customer demand. The company behind the phenomenon Warhammer miniatures has unveiled plans to build a new manufacturing facility to continue its impressive growth.
The globally dominant tabletop games firm, which made £94.5 million profit in the six months up to November 2023, said it will be investing to grow its complex on Willow Road, Lenton, over the next several years. More than 350 staff currently work around the clock at the site’s three existing factories to produce millions of the popular figures, but even that is now not enough to meet demand according to the company.
Games Workshop plans to open its fourth factory on land at the rear of its headquarters in spring 2026, before relocating its packing operations to the new facility. Moving these operations out of factories along Willow Road would then create space to expand its tooling and injection moulding operations - enabling production to ramp up.
Over the next five or more years there will be significant investment in machinery and infrastructure, as well as the creation of new manufacturing jobs, according to planning documents submitted by the business. “At this point in time the number of jobs and their phasing cannot be quantified,” the business told Nottingham City Council
Unless they recently slashed their prices, I’m not sure who it is that can even afford GW minis nowadays to drive this expansion… I mean, I love their work, but it sure as hell ain’t me. I got bills to pay, y’know?
Good one!
They are seeing continued sales growth, so something is working.
I think part of the expansion under way is because they’ve been bringing production back to the UK given various issues that hit their release schedule.
I mean, clearly, and it’s obviously not just the video game license royalties either! As a quick aside: I’m so happy there’s a glut of amazing Warhammer games now! And just in time for my adult wallet to support buying them, too 😊
But while I can afford the games, I look at the prices of the minis and shrivel a little. Far too rich for my blood - I used to be able to save up pocket money to buy them. Now I need to refinance my mortgage to build an army hahaha
It’s not just the price of the minis, it’s the flood of books you need to keep up, which, in turn, may make your current army uncompetitive or even unplayable, so you need to but more minis.
I tapped out and moved to Star Wars: Legion.